UpKeep is a home maintenance and remodeling company in Waukesha, Wisconsin. They are committed to quality craftsmanship and providing a service that is clean, professional and trustworthy.

 

I was hired as a freelancer to create promotional materials that would help to establish their brand and advertise their services. These would be sent to their list of previous clients and local businesses to call attention to sales and new services. I used the blue and green colors from the logo as primary colors for each piece to make them recognizable to UpKeep. The company offers a variety of services but wanted to present the information in a way that was easy to digest.