Mountainaire Craftsmen is a new local Flagstaff company that specializes in natural hardwood flooring. 

 

The design brief was to create a logo that had a natural palate and that local mountain feel. To match the handmade craftsmanship of a wood floor, I chose typefaces with a handmade look. Several variations of the logo were made to be used for different applications such as business cards, hats, and apparel.