Artisan Floor Supply is a sister company to Schmidt Custom Floors. Schmidt had been business for 50 years and set out to simplify and streamline their logistical and supply processes for the day to day needs for their 80 field service employees. 

 

A new identity would be needed as well as a retail space that would is clear and concise, simple for anyone to find the supplies and tools they needed that day. Wanting to differentiate themselves from SCF and it’s identity I opted for a simple industrial identity geared towards the professional, no-frills flooring craftsman was a direct fit for Artisan Floor Supply.